Gino the Dog by Gaia & Gino wins the PFW Lifestyle Innovation Award

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As part of the Pet Fashion Week 2007 – the PFW Lifestyle Innovation Design Award was held with a focus on bedding. Competitors were selected from an enormous field of entrants and only six designs made the cut:
Animals Matter by designer Nancy Kilne-Avera
Coco Couture by designer Amber Schuks
Diamond Dogs UK, Ltd by designer Joanna Mahon
Gino the Dog by GAIA&GINO by designer Richie Tanaka
Retro Pup by designer Susan Dolbow
Sweet Pea, Biscuit and Jam by designer Carmen Slaven.

After a group of media judges carefully accessed the beds for their innovation of design, utility and beauty – Gino the Dog’s corner bed was crowned the winner. The Gino the Dog entry was unique in that it was designed specifically for use in a room corner and it also it was the only entry that offered the dog an enclosed space for added privacy. The exterior of the unit is a beautiful high-gloss white with an embossed intertwined vine pattern.

Other standouts in the competition were the entries from Retro Pup with a polka dot pooch pyramid bed (see photo below) and the entry from Sweet Pea, Biscuit and Jam with an other-worldly spaceship theme bed lined with black velvet lining and a cool hand-stitched alien chew/snuggle toy (see photo below).