Founded as a labor of love by New York City’s taste-maker Dara Foster in 2003. The site is intended as a vehicle to set higher standards for dog fashion and luxury. If you’ve ever tried to search the internet with the three words
“dog” “fashion” and
“luxury” attached to each other, you know what turns up is anything but honest dog luxury. These days, every pink, overpriced, dog sweater made overseas is marketed as “luxury” with little or no attention paid to real value or workmanship.
We’re here to help you sift through the trash and connect directly to tasteful dog style available worldwide. That means, we promise to apply the same high standards of luxury, design and fashion to dog products that we apply to those for people. While we can’t erase all the visually damaging dog fashion in the world, we can do our best to elevate taste levels one collar at a time.
Dogs know when they look good!